VIVOCloud Logo Design
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Overview ｜ Design process
Overview
VIVOCloud, a smart business cloud service that monitors movements and generates real-time analysis reports.
This is a rebranding project. As we expand our services to different customer demographics, the redesign of the logo helps in creating new marketing strategies and puts the brand in a better position in the market.
? The Design Goal
1. To convey that it is a lightweight cloud service designed for small and medium-sized businesses
2. Exhibit trustworthiness and effortlessness
? My Role
It is a solo project. I am in charge of logo design.
?️ Project Info
Project Duration：2 Weeks (2017)
Categories：Visual Design, Logo, Cloud Service
Overview ｜ Design process
Design process
Upon identifying design goals, I brainstormed on the expansion of keywords. Several hand-drawn and digital logo drafts later, I suggested different possible development directions to my design team and eventually settled on the final design, which is an image combination of a building and the cloud.
I refined the logo structure of the selected image, defined the colors, and modeled how the logo looked when in use.
